775-204-0150 hello@nvpfm.com

Jeremy Bearfield MD PhD

Board-Certified Family Medicine



Experience Personalized Medicine

“As a dedicated Family Medicine physician serving Northern Nevada, I prioritize your well-being, free from the constraints of insurance companies.

I firmly believe that exceptional primary care is rooted in personal, one-on-one interactions.

My exclusive focus is on comprehensive primary care, allowing me to rekindle your confidence in healthcare.

Embrace a patient-physician relationship built on trust and mutual respect — the kind of partnership every patient should expect and receive.” 

-Dr. Bearfield

Exceeding Expectations

Imagine if…

  • You didn’t have to wait to get an appointment.
  • You saw your doctor every visit.
  • You could schedule an appointment the same day or next day.
  • You could email, text or video chat with your doctor directly.
  • Your doctor wasn’t rushed and had the time to listen.
  • You picked up your prescriptions right from the doctor’s office and didn’t have to go to the pharmacy.

Relaxed, Extended Visits

Imagine longer one-on-one visits.


Nothing is more frustrating than waiting for a test result,  a callback, or simply an answer.

With direct access, you will appreciate the value of getting a response. Our practice is designed with our patient’s needs in mind.


Helping You Achieve Optimal Health

Your Doctor. Your Way.

At our practice, we prioritize your health by offering a range of patient benefits designed to provide comprehensive care and peace of mind. As a member, you’ll enjoy full access to primary care, which means more time dedicated to your individual healthcare needs. Our commitment to your well-being includes expanded availability for acute medical concerns, eliminating co-pays, and never limiting the number of visits you require.

Your monthly membership fee covers a wide spectrum of services, including general adult physicals, women’s healthcare, newborn and pediatric care, wellness education, expert chronic disease management, minor procedures, and seamless coordination of care with specialists when necessary.

We go the extra mile to enhance your convenience by providing onsite phlebotomy services and discounted laboratory tests, ensuring your healthcare experience is both cost-effective and hassle-free.

Unhurried visits

Email, text, or call doctor directly

Appointments on your time.

Discreet, private, insurance-free practice

Acute & Chronic Medical Care

Comprehensive primary care, treating all ages – newborn to nineties.

Unlimited / Extended Office Visits

Go ahead. Bring in your list of health concerns & questions.

We DO NOT limit you to just a few complaints — rather we encourage you to be thorough, just as you would expect us to be thorough with regards to your health.


Too busy or have difficulty getting to the office for an appointment?

No worries, we can treat you virtually via video chat, phone, and text.


Most minor procedures included in your membership:

  • Skin Lesions / Biopsies
  • Wart Removal
  • Joint Injections
  • EKG’s
  • Skin Tags
  • and more.

What Is Concierge Direct Primary Care?

Direct Primary Care (DPC) is a growing segment of the medical industry.

The main difference between a direct primary care practice and a regular practice is that the patient pays an annual or monthly retainer for services rather than billing health insurance. 

Health insurance, Medicare, and Medicaid are not accepted as a form of payment for services or memberships.

The benefits and peace of mind are significant. Dr Bearfield’s practice combines the benefits of concierge medicine with direct primary care, eliminating the red tape of insurance.

Services include:

  • Same-day or next-day appointments
  • House calls when indicated
  • Prompt response to patient concerns
  • Ability to communicate via text, online portal, and phone.
  • On-time appointments with unhurried and extended office visits
What does the membership fee cover?

The fee covers excellent primary care through unlimited office visits, annual wellness exams, basic office procedures, in-office testing, treatment of acute illness and direct access to your doctor, all with minimal wait times in the office.

What are your prices?

We have established a straight-forward payment solution for his patients to receive high-quality, highly personal, healthcare.

See pricing details here.

Call for more details and corporate pricing.

May I contact my Preferred Family Medicine doctor after hours? How?

Absolutely! It’s how we do custom healthcare. After normal office hours our members can call their physician’s cell phone number which is provided to practice members.

Do I still need insurance?

We unequivocally recommend that you carry insurance or health sharing coverage to comply with Federal Law. Dr Highley’s direct primary care membership-based practice does not replace insurance, and ideally we encourage our patients to carry a health sharing plan or a high deductible/major medical plan with a health savings account. This ensures financial help should hospitalization or referral to a specialist be necessary, but offers the potential for huge overall savings when combined with our discounted prices. You should consult with your insurance provider to help you find a plan that works best with our medical model and that will meet your specific needs.


Still need help? We may be able to direct you to an insurance agent who is well versed in the Direct Primary Care model and can assist you in finding a compatible insurance product.

What about Medicare?

Just like with traditional insurance companies, we work for you. Thus, your monthly membership fee cannot be submitted to Medicare for reimbursement. You will need to sign a waiver that declares that neither you nor your doctor will directly bill Medicare for your membership fee with his practice. You can still use Medicare for specialists, labs, medications and services outside of our practice.

Medicare and Medicare supplemental insurance will still cover medical costs that you incur outside of Preferred Family Medicine. For example, prescriptions that you fill at an outside pharmacy, labs run at an outside lab, hospital charges, physical therapy, x-rays and scans, just to name a few, should be covered at their usual rate. You do not lose your Medicare coverage for other medical needs just because you are a patient of Preferred Family Medicine.

Are Preferred Family Medicine's monthly fees eligible for HSA or FSA reimbursement?

Just like with traditional insurance companies, we work for you.

Direct Primary Care fees may be reimbursable. This is one smart method of paying for your health care needs with pre-tax dollars.

Direct Primary Care may qualify as reimbursable through your Health Savings Account (HSA) and may also qualify under the Affordable Care Act.  Section 10104 of P.L. 111-148 (Patient Protection and Affordable Care Act) states: “The Secretary of Health and Human Services shall permit a qualified health plan to provide coverage through a qualified direct primary care medical home plan that meets criteria established by the Secretary, so long as the qualified health plan meets all requirements that are otherwise applicable and the services covered by the medical home plan are coordinated with the entity offering the qualified health plan.”

HSA and FSAs may not be used for annual memberships as the IRS prohibits “prepayment” of medical services. Ask your insurance or tax preparation specialist for more details and the latest IRS policy regarding HSA/FSA’s. 

About Me

I first thought about going into medicine when in middle school.  During high school I started the athletic training program where I became extremely interested in sports medicine and orthopedics.  After graduating I went to school in South Dakota where I played baseball as well as concentrated on academics.  The quest for knowledge kept me there an additional year to earn an Associates degree in business.

Wanting to make my way back to Nevada, I applied and was accepted into the biochemistry graduate program at the University of Nevada Reno.  I had initially planned to get a Masters degree, however decided to extend that into a PhD.  I then began a post doctoral fellowship after graduation, however realized that my heart was in medicine. 

 I was fortunate enough to be accepted to the University of Nevada School of Medicine where I completed both medical school and my residency in  Family Medicine.  

I believe my diverse background and unwavering dedication to patient care makes me a trusted partner in your health and well-being.


I never have to wait past my appointment for Dr. Bearfield, his office is well organized, professional and courteous always. I especially like Dr. Bearfield’s bedside manner, he listens and asks questions, and always answers my questions in a way that is understandable. The office is very convenient for me as well.” – Shielya B. (Google Review)

Doctor Bearfield is an outstanding Doctor. He is caring, extremely smart, and has the best bedside manner.
I have said it before and I’ll say it again Doctor Bearfield Rocks!” – David B. (Google Review)

Because Your Health Matters. Because Your Doctor Matters.


Dr. Bearfield is currently accepting new patients to his concierge direct primary care practice at Preferred Family Medicine.

 In-person sign-up may be arranged at our current location: 9120 Double Diamond Pkwy, Reno, NV 89521. 



Limited enrollment. Contact us for more information.